During the COVID-19 pandemic, Hospice’s annual Hike for Hospice was forced to pivot to a fully virtual experience. Rather than simply adapting the format, I repositioned the campaign around a unifying idea, Always Together, Even When We’re Apart, grounding it in connection, community, and shared purpose despite physical distance.
The result?
We doubled the most successful fundraising year in the campaign’s history.
A powerful reminder that constraint doesn’t limit impact, it can redefine it.
2021 ANnual REPORT TO THE COMMUNITY
The Real Heroes of Hospice
