About

I’ve spent my career helping ideas become something people can feel.
Not just seen, not just read, but understood.
The difference between good work and effective work is clarity,
and clarity isn’t just design, it’s direction.
What I Do
I’m a Creative Director, designer, and storyteller with nearly 30 years of experience shaping brands, campaigns, and narratives across healthcare, nonprofits, and consumer industries.
I work at the intersection of:
• Brand Strategy
• Creative Direction
• Design and Storytelling
At the core of my work is a simple idea:

Turn complexity into clarity,
and clarity into work that connects.
HOW I THINK
Most organizations don’t have a design problem.
They have an alignment problem.
Messaging drifts.
Teams pull in different directions.
Good ideas lose their shape in execution.
That’s where the work breaks.
I focus on bringing things back into alignment.
Clear thinking.
Strong direction.
Work that holds together from start to finish.
Because when everything lines up, the work doesn’t just look good.
IT WORKS.
SELECTED IMPACT
Reached millions globally, with widespread media coverage and a lasting emotional impact on the families and communities involved. Delivered aligned brand systems and campaign frameworks that improved clarity, consistency, and effectiveness across every touchpoint.
Reframed the annual 'Hike for Hospice' P2P campaign during COVID-19 into a unifying virtual experience: "Always Together, Even When We’re Apart".
Designed to maintain connection in a moment of isolation, the campaign brought communities together in a new way.
Result: the most successful year in the campaign’s history, doubling previous records.
Created The Drawing Hope Project, a globally recognized visual storytelling initiative that transforms children’s drawings into fully realized, cinematic imagery.
Each piece begins with imagination and is developed into a detailed visual world, blending realism, symbolism, and narrative.
The project has reached audiences worldwide, turning deeply personal stories into shared emotional experiences.
Result: Reached millions globally, with widespread media coverage and a lasting emotional impact on the families and communities involved.
Strong work doesn’t happen by accident.
It’s built on aligned thinking, clear systems, and intentional direction that holds across every touchpoint.
From brand foundations to full campaign ecosystems, I design the structure behind the work – ensuring every piece connects, scales, and stays true to the core idea.
Result: Delivered aligned brand systems and campaign frameworks that improved clarity, consistency, and effectiveness across every touchpoint.
Start with the objective.
Define the audience.
Align on what success looks like.

Build the strategy first.
Then, translate it into focused, effective creative.

Strip away anything that doesn’t serve the idea.

Pressure-test the work across channels, formats, and real-world use.
No guesswork. No decoration.
Just clear thinking, executed well.
Because if the thinking holds,
the work holds.
Let's work together
I work with teams that care about doing the work right.
Clear thinking, strong ideas, and execution that holds up over time.
That might mean defining the strategy from the ground up,
bringing clarity to a brand that’s lost its direction,
or building campaigns that actually connect with people.
I’m comfortable working across disciplines,
but the focus is always the same,
make the work make sense, and make it matter.
If you’re building something that needs to be both thoughtful and effective,
I’d love to be part of it.
CONTACT
↑Back to Top